I recently read an article from Lois Geller in Lore magazine related to mail marketing. Mial marketing is a rather expensive way of attracting possible prospects so i decided to share some of her recommendations with my readres.
The first step is get the peopole to read your letter so you will have to do one of the following after you consider which is oyur intended market.
- YOu could tell a story of how difficult it has been to get something done
- or make a letter showing them how they could improve they way of living by changing something in the way they live or work.
- Trying to get the reader to ask you to contact them and give them more information on a specific topic.
Of course to do that they first have to open your letters and to achieve that you will need to do some if not all of the following:
- The use of real stamps on the envelope, helps to get the envelope opened..
- Signing each letter will help(use blue ink) once they open it that the letter gets read.
- Remember to give them an offer (maybe a dollar gift, maybe a product, like an iPod).
Of course I shall not end this little excerpt without recommending you to read the full article
Lois Geller;" The Letter That Sold a Miami Beach Condo";
Just recall that when you are trying to sell a house a picture is a lot better than a thousand words and a virtual tour will make your listing shine in between the rest.
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