Gabriel Duque's Blog

Since this two terms tend to be confusing I will like to use a quote from Michialidis "I like to think of the difference between marketing and prospecting as the difference between "harvesting" and "hunting."  Marketing is like "planting seeds of information" in the marketplace that eventually grow into a rich harvest of clients and customers.  Prospecting is like going out and hunting for individual clients and customers one at a time."

For any of this activities to  be successful it must use the right message, target the right prospects and most be regular and frequent. When most of the buyers are using the Internet as their initial  source of information to look for their new home, it is obvious that any marketing strategy that does not include the use of the Internet is prone to failure.

An easy way to increase your participation on the Internet is to do virtual tours to yuor listings, and provide a web page to the listing. This is an excellent method to obtain prospects that can not only visit the home from the comfort of their cell phone, but will see that you are a realtor that is willing to go the extra step to provide the needs of your customer. If you need help you can contact Virtual Florida Tours at 305 331 8960

If you want to become successful in this market  you need to address both marketing and prospecting asa a part of your lead generation arsenal at all times and you should rarely rely on either of them for 100% of your lead generation. 

Reference: Michialidis, John A.; The Truth About Prospecting, Marketing and Real Estate Lead Generation. Retrieved from the Internet at:http://brokeragentpro.com/viewArticle.html?ArticleID=1383