Gabriel Duque's Blog

Different authors are giving a lot of advice on what can be done in this tough market, from the use of email newsletters¹, to subscriptions and long tail phrases² to try to catch the traffic from the Internet to suggestion to customers ages 62 and over to use the special options available for this citizens to buy new houses before they sell their house³.

All of them make emphasis on the importance of quality service from the part of the realtors, and I will recommend that this has to be the case with any company whose main product is service.

Realtors are always concerned with their return on investment ROI and how you are going to measure your return on investment without carrying an appropriate statistics of how many leads you obtain from the different adds you place on the market.

If you decide to use a newspaper add or a magazine you are betting on 2% of the total number of subscriptions to that particular kind of advertisement product. It also reaches a limited area where that particular edition is distributed and has a life span between two days and a month.

On the other hand the National realtors association reports that more than 80% of prospects beginning their search on the Internet. So you need to associate with a marketing provider that can provide you with the highest level of presence in the Internet. From a virtual tour that can be reached from all over the world placed not only on the MLS and raltor.com but in another web page that has a rank of at least three. If you add to that a panorider with a webaddress associated with the business you are advertising the possibilities of getting your customers attention increase notably since you will be catching those customers that just pass in front of the house. Of course if you have an Internet marketing company that can also provide a full Internet syndication the possibilities of finding the right prospect for your listing increase notably.

References:

1. Triby, MaryEllen; "recession-marketing-dos-and-don't's" Retrieved from the Internet at: http://rismedia.com/2009-03-30/recession-marketing-dos-and-donts/
2. Mike Parke; "How a Top Agent Continues to Make the Shift to Selling More Houses Online" retrieved from the Internet at: http://rismedia.com/2009-04-02/how-a-top-agent-continues-to-make-the-shift-to-selling-more-houses-online/
3. 5 Recommendations for Navigating Today's Mortgage and Housing Markets Retrieved from the Internet at: http://rismedia.com/2009-04-02/5-recommendations-for-navigating-todays-mortgage-and-housing-markets/