Gabriel Duque's Blog

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In a recent article Mike Parker1 is emphasizing in the importance of getting a greater presence on the Internet.  He correctly quotes the different papers published by the national association of realtors (NAR) referring to the increase of prospects starting their house search through the Internet, and the increase income earned by those realtors that are already getting a good return on investment on their Internet presence.

The importance of SEO to obtain the correct Internet presence is your main goal. This will allow the prospects to locate your page when they are seeking information on your neighborhood. The greater amount of people finding you on the Internet will represent more business that will come your way.

The problem is how you make this people give you their information so you can contact them back. There has to be some kind of way these prospects will be enticed to give you their information by promising a newsletter, a virtual tour for sellers or information just tailored to their needs. It is very important that these prospects receive feedback as soon as possible after they give their contact information.

For all your Internet marketing, SEO training and virtual tours in the counties of Miami Dade and Broward contact Virtual Florida Tours at 305 331 8960

•1.       Parker Mike; "Traditional Agents Earn $36,700 Annually; Internet Agents Earn $100,000+ Annually" ; Retrieved from the Internet at: http://www.brokeragentsocial.com/article.php?article_id=364

There is a lot of information regarding which is the most important way to use social networking to obtain the biggest return on investment. In reality when we talk of social networking we are using our own time to promote our services so unless you are one of those realtors that prefer to pay to get a low quality blog that supposedly will allow possible customers to see you as something you are not we are talking about your own time.

Of course time is too valuable and most of us have very little free time to invest it in something that gives nothing back so we are all trying to get the most out of it. Barrett Niehus¹ recommends the use of twitter with an automatic respond system and of course a call of action that could be related to some kind of information that the prospect will receive periodically like a newsletter, etc.

 In general as Rebecca Levinson² correctly advises the biggest problem that any blogger encounters is selecting the materials that should be addressed in the blog. You should be writing on topics that would make your possible prospects desire to read the topic you are writing about and of course she also gives a set of ideas that are really interesting about how to select your line of writing.

Once you have selected the topics that should be addressed in your blog, you have to decide which sources of information are worth following. When you read other professionals materials you can interact better with them and by interchanging ideas obtain a more valuable product.

For example everyone knows that NAR recommends the use of the Internet since around 80% of the customers start their search there. They also say that you need to add pictures of the property you are intending to sell. What NAR does not give information on is how to use these tools to optimize your return on investment.

The gist of the correct use of social networking is writing about those things that make your service really special. You need to demonstrate your prospects that you are the expert in your area. That you are willing to go the extra mile to make their properties get exposed on the Internet and sold at the best price.

For all your Internet marketing and Virtual tours needs in Miami Dade and Broward counties do not hesitate to contact Virtual Florida Tours at 305 331 8960

References:

1. Barrett Niehus;" Incorporating Twitter Into a Comprehensive Lead Generation Program" retrieved from the Intenet at: http://www.brokeragentsocial.com/article.php?article_id=359

2.  Rebecca Levinson; "7 ways to connect with blog comments"; retrieved from the Internet at: http://www.brokeragentsocial.com/article.php?article_id=360

I recently was reading a group of blogs as I usually do every weekend to see what could be of interest for my clients and I found a group of ideas that I will like to share with you.

Pamela Candejas1 suggests the use of surveys as a way to evaluate the effectiveness of your website of your blog,

Other authors suggest the use of periodical blogs if possible published a specific date of the week either Monday or Thursday, use of  Google analytics and  Website grader as good tools to know what should be taken care of at your webpage. Peyman Aleagha2 recommends taking care of the number of page views or the time the visitor stays on the webpage as a good method of evaluating the hit results.

In the authors opinion it is in reality a combination of all these techniques combined to excellent customer service what will get you to be considered by the 80% of customers that usually visit the Internet will consider your business as their option.

Remember that good customer service is the best solution to obtain returning business. Follow this ideas and good luck as always in your line of business.

For all your marketing and virtual tours needs in Miami Beach, Coral Gables, Pine Crest, Sunny Isles Beach, Hollywood Beach and the Rest of Broward and Miami Dade Counties do not hesitate to contact Virtual Florida Tours at 305 331 8960 or visit our webpage.

References:

•1.    Pamela Candejas; "Survey your target market" retrieved from the Internet http://activerain.com/blogsview/1092992/survey-your-target-market

•2.        Aleagha Peyman; "Hits, Visits, Page Views - What's Important? " Broker agent news , retrieved from the Interenet

If you are looking for a excellent deal in this day buyers market, you should not hesitate no more you  just found it!

This fabulous condominium building has a big conference room, a huge Club area where you and your colleagues can meet. If you like exercising you will have a state of the art exercise room with all the equipment you might need. Beach lovers the building not only has a big pool but is right there at the beach.

The condominium has a great floor plan with a big living area two bedrooms and a two and a half bathrooms with a beautiful view of the beach from your spacious terrace with direct view of the ocean. Walk of your private elevator, luxurious kitchen with Snaidero cabinets and subzero appliance, floor to ceiling windows.  that will allow you maximum comfort.

If you love art you will be enjoy the multiple works of art that are all around, or the 240 ft of beach, the pool, the exercise room and the 24 h valet and personnel that will not hesitate to pamper you as if you were royalty. Ocean Palms is undoubtedly the place to live.

If you want to see the virtual tour please click here. If you prefer a you tube slide show just click here.

For all your real estate marketing needs on Miami beach, Coral Gables, Pinecrest, Hollywood, Hallandale, Fort Lauderdale, and the rest of Miami Dade and Broward counties do not hesitate to contact Virtual Florida Tours at 305 331 8960.

If you are willing to increase the Internet exposure of your real estate listings contact our marketing especialists at Virtual Florida Tours. servicing Miami Beach, Coral Gables, Pinecrest, Hollywood, Hallandale, Fort Lauderdale and the rest of Miami Dade and Broward Counties. Please contact us at 305 331 8960

Social networking is a very important tool that will allow you to increase your presence in the Internet and to make your prospective clients understand that you are the expert in your particular field. Real Estate is a very competitive business and every day our customers are becoming savvier in the use of the Internet. This is only one of the reasons that virtual tours and network syndication are becoming so important in our time

Your goal should be to write about a topic your customer should be interested and by doing this you start increasing the number of readers that follow your blog. If your prospects get to know you they will definitively do business with you.

When you blog you are sending messages to a group of individuals that are sending messages back to you and through this interaction you become a team that is sharing their most important achievements in your field of interest.

Your list of contacts become like an introduction card allowing your contacts to communicate increase the effect that your group has on the possible customers and this becomes an ever growing process of improvement in your particular line of business. 

Whatever you do you should not forget that in our line of business there is nothing more important that person to person contact. So do your blogging, but you must always visit your clients as frequently as possible.

 For all your Internet marketing needs and virtual tours in the cities of Miami Beach, Coral Gables, Pinecrest, Hallandale, Fort Lauderdale and the rest of the counties of Miami Dade and Broward contact Virtual Florida Tours at 305 331 8960

According to Midori Miller1 in a study done in July 2008 by Yahoo  white pages there 23 million people bought,  sold or are getting ready to buy and sell on the Internet.

This should be a wake up call for those still doubting the importance of having an active presence on the Internet. This can sometimes be extremely difficult for those that have difficulties maintaining a blog.

Since our clients are complaining that they are struggling for their time during this difficult period the Real Estate industry is suffering and following the motto of our company "Striving for Excellence". Real Tour Vision has decided to include a blog of the property,  and a High Dynamic  Range panoramic view of the front of your listing when you purchase of a premium tour. Our clients are already getting maximum exposure of their properties through our multiple services that include tour network syndication, Slide show video, single property web site with panoramic rider.

For all of your Internet marketing needs do not hesitate to contact Virtual Florida Tours at 305 331 8960. We serve the cities of Miami Beach, Pinecrest, Coral Gables, Hallandale, Fort Lauderdale and the rest of the counties of Miami Dade and Broward counties in Florida.

Reference:

•1.    Miller, Midori; http://activerain.com/blogsview/1051260/23-Million-Bought-Sold-Or-Are-Ready-To-Buy-or-Sell-Real-Estate-Searching-The-Net

The California realtor association made a survey that shows that 90% of Agents are not providing what the consumer wants. Consumers number one consideration in choosing an Agent was its lowest commission and the last reason was the most knowledgeable.

The survey show s that most of the participants considered the Internet as a better source of information than the information provided by the agent. Despite 95% of the sellers still used an agent. Ray Logan Century 21 "Elite" says that "In the near future the Agent that properly utilizes technology will replace the Agent that doesn't use it."

The number of sellers choosing not to use an agent increased from 46% to 74% in only three years. On the other hand 84% of prospects start their search online and at the same time 96% Agents use print advertising.

Lizette Fitzpatrick - Broker-Realtor® Lizette.US - Kentucky Residential Homes says, "I have to laugh to myself when I see all the ones that still waste all their advertising money on Homes Magazine ads or newspapers.", it is very important to understand that the Internet is the most economical a sure way of advertising your listings. 

Only a little more than 50% of the Agents  are using multiple photos or a virtual tour as part of an online home listing, and most of the ones that use photographs not hire a professional photographer. The agents need to participate in doing a nice blogsite.

You need to understand that your possible prospects are following  your blog, seeing your page on FaceBook, etc. and observing the quality of your multi-media marketing solutions.

You cannot sell an overpriced property, and I will recommend to stop throwing your money in Newspaper advertisement. Price is the most important way to sell a listing. Price your listings correctly and you will have agents fighting like sharks over your listing.

For all you Internet marketing needs in Miami Dade and Florida counties contact Virtual Florida Tours at 305 331 8960 or at our web page at:www.virtualfloridaraltours.com. Servicing the cities of Miami Beach, Coral Gables, Pinecrest, Hallandale, Fort Lauderdale.

Different authors are giving a lot of advice on what can be done in this tough market, from the use of email newsletters¹, to subscriptions and long tail phrases² to try to catch the traffic from the Internet to suggestion to customers ages 62 and over to use the special options available for this citizens to buy new houses before they sell their house³.

All of them make emphasis on the importance of quality service from the part of the realtors, and I will recommend that this has to be the case with any company whose main product is service.

Realtors are always concerned with their return on investment ROI and how you are going to measure your return on investment without carrying an appropriate statistics of how many leads you obtain from the different adds you place on the market.

If you decide to use a newspaper add or a magazine you are betting on 2% of the total number of subscriptions to that particular kind of advertisement product. It also reaches a limited area where that particular edition is distributed and has a life span between two days and a month.

On the other hand the National realtors association reports that more than 80% of prospects beginning their search on the Internet. So you need to associate with a marketing provider that can provide you with the highest level of presence in the Internet. From a virtual tour that can be reached from all over the world placed not only on the MLS and raltor.com but in another web page that has a rank of at least three. If you add to that a panorider with a webaddress associated with the business you are advertising the possibilities of getting your customers attention increase notably since you will be catching those customers that just pass in front of the house. Of course if you have an Internet marketing company that can also provide a full Internet syndication the possibilities of finding the right prospect for your listing increase notably.

References:

1. Triby, MaryEllen; "recession-marketing-dos-and-don't's" Retrieved from the Internet at: http://rismedia.com/2009-03-30/recession-marketing-dos-and-donts/
2. Mike Parke; "How a Top Agent Continues to Make the Shift to Selling More Houses Online" retrieved from the Internet at: http://rismedia.com/2009-04-02/how-a-top-agent-continues-to-make-the-shift-to-selling-more-houses-online/
3. 5 Recommendations for Navigating Today's Mortgage and Housing Markets Retrieved from the Internet at: http://rismedia.com/2009-04-02/5-recommendations-for-navigating-todays-mortgage-and-housing-markets/

Recently I read two different articles in Broker agents News that I think should be read by most of my clients.

In the first one Maya Baily makes a wonderful work on placing the importance of letting your clients know the truth about the market value of their homes and how you both can actively participate in the marketing of your listing.

In the second one Cristy Crouch makes a list of the tasks a real estate agent should perform if hse/he wants to become an effective seller.

For all your marketing needs in real estate do not hesitate to contact Virtual Florida Tours at 305 331 8960. Servicing the counties of Miai Dade and Broward Counties